Search Marketing News

Is Search Engine Submission Necessary? April 17, 2014 Business advice, SEO [lbmn_commentscount] The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, […]

Can Any Inbound Linking Hurt My Ranking? April 17, 2014 Online marketing, SEO [lbmn_commentscount] The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your […]

The Importance of Anchor Text in Back-links April 17, 2014 Advanced SEO Techniques, Online marketing, SEO [lbmn_commentscount] The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When […]

Absolute Links vs. Relative Links – SEO Value April 17, 2014 Advanced SEO Techniques, Business advice, SEO [lbmn_commentscount] The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, […]

Incorporation of Company Branding and SEO April 17, 2014 Advanced SEO Techniques, Brand development, SEO [lbmn_commentscount] SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two […]