Search Marketing News

Is Search Engine Submission Necessary? April 17, 2014 Business advice, SEO [lbmn_commentscount] The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, […]

Can Any Inbound Linking Hurt My Ranking? April 17, 2014 Online marketing, SEO [lbmn_commentscount] The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your […]

The Importance of Anchor Text in Back-links April 17, 2014 Advanced SEO Techniques, Online marketing, SEO [lbmn_commentscount] The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When […]

Absolute Links vs. Relative Links – SEO Value April 17, 2014 Advanced SEO Techniques, Business advice, SEO [lbmn_commentscount] The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, […]

Incorporation of Company Branding and SEO April 17, 2014 Advanced SEO Techniques, Brand development, SEO [lbmn_commentscount] SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say […]

Strategic Use of Images in Search Engine Optimization April 17, 2014 Advanced SEO Techniques, SEO [lbmn_commentscount] When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search […]

Google now discounts all reciprocal links April 17, 2014 Advanced SEO Techniques, Business advice, SEO [lbmn_commentscount] For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts […]